Video: More About Spring Cleaning Week:
Objectives & Mission Statement
National Spring Cleaning Week is now in its 9th year, with 2012 set to be bigger than ever. The campaign aims to help put the fun back into cleaning, while at the same time highlighting the potential health benefits and adventages you could get with a regular (or even an irregular) clean-out.
Spring marks perfect time for us to stop making excuses and to re-organize your life for the better. The week is all about giving people a push in the right direction to help create both a healthier and a less-stressful environment at home.
In addition to spring cleaning our homes, this platform aims to help us spring clean other aspects of our lives, and lead a healthier, more fulfilled lifestyle. This can range from anything to organizing our finances, improving our diet, joining a gym, stopping smoking and reducing our alcohol intake.
National Spring Cleaning week is the ideal platform for brands to get involved with and help the nation change their lives for the better. With a buzz already created from previous years, 2012 is set to be a nationwide campaign with interest anticipated from key commercial and BBC radio stations as in previous years. The sky's the limit when it comes to radio and brand involvement. Presenters can discuss an array of topics advising us how to spring clean all aspects of our lives. This can be done through speaking to expert spokespeople, running on-air competitions and advising listeners about the latest products on the market.