Media Partner for National Spring Cleaning Week
The media partner of National Spring Cleaning Week is Independent Media News. As a lifestyle and consumer content provider, they provide radio, TV and online outlets with engaging and relevant content. This means that National Spring Cleaning Week will be featured nationwide across the UK's media, hugely benefiting our partner brands. To find out more about being an official partner of National Spring Cleaning Week please contact us.
Previous Partners
The Association of Professional Declutterers and Organisers
APDO joined forces with National Spring Cleaning Week in 2017, recognising it as the perfect opportunity to declutter, clean and organise your spaces in order to create a more functional and uplifting environment.
As Britain's experts in decluttering and organising, APDO were excited to show how to work your way through your home from top to bottom during National Spring Cleaning Week.
APDO has members throughout the UK who specialise in assisting people to clear their clutter and organise their homes. Whilst much of their work shows clearly visible results there is also a distinct correlation with decluttering the physical space and decluttering the mind to increase focus and clarity in there too.
As Britain's experts in decluttering and organising, APDO were excited to show how to work your way through your home from top to bottom during National Spring Cleaning Week.
APDO has members throughout the UK who specialise in assisting people to clear their clutter and organise their homes. Whilst much of their work shows clearly visible results there is also a distinct correlation with decluttering the physical space and decluttering the mind to increase focus and clarity in there too.
FastKlean
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FastKlean, the award winning professional cleaning company, used National Spring Cleaning Week in 2016 to successfully position themselves as London's leading cleaning company. Showcasing their exceptional quality and range of services, from spring cleaning and domestic cleaning to office cleaning; they achieved this by becoming the official sponsors of National Spring Cleaning Week and utilising radio interviews and radio competitions to promote their services.
During National Spring Cleaning Week, operations Manager Peter Blagoev, was in the studio talking about research commissioned for Spring Cleaning Week highlighting how dirty our surrounding environments really are. Although you may think that your house or office is clean on the surface, Peter comically informed the nation on how many germs are harbouring unseen. |
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The research found that the office phone has over 25,000 bacteria per surface, and your desk or kitchen sink has far more bacteria on it than a toilet seat! Peter used the radio interviews to offer FastKlean's top tips, emphasising how domestic cleaning is an essential part of hygienic living, not just during Spring Cleaning Week but every week thereafter!
Peter was also very passionate about cleaning not being a chore. If you go about it the right way, it can actually be fun. Or at least less of a dreaded task than it currently seems to be. When cleaning yourself, they advise starting with the area of your home you want to give most attention to and making sure you try to get a team/family involved. But there is always the option of delegating the housework to a team of experts from FastKlean, who can do a great job and in great time.
For more information on FastKlean head to their website: www.fastklean.co.uk
Peter was also very passionate about cleaning not being a chore. If you go about it the right way, it can actually be fun. Or at least less of a dreaded task than it currently seems to be. When cleaning yourself, they advise starting with the area of your home you want to give most attention to and making sure you try to get a team/family involved. But there is always the option of delegating the housework to a team of experts from FastKlean, who can do a great job and in great time.
For more information on FastKlean head to their website: www.fastklean.co.uk
Dyson
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Dyson was an official partner of National Spring Cleaning Week and they wanted to prompt their audience to visit road show sites around the UK and try the Dyson DC24 Ball.
The latest technology from Dyson, DC24 arrived at the local shopping centre. It was ready to be tested out. The Dyson DC24 is a small, slim, lightweight upright that sits on a ball, is easy to steer and compacts to a third of its size for easy storage. National Spring Cleaning Week was able to communicate their message and offer media coverage that reached an audience of almost 2.5 million listeners from 7 radio stations. Give one of our audios a listen for an example. http://www.dyson.co.uk |
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Hippo Bag
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Hippo Waste was an official partner of National Spring Cleaning Week in 2008 and we were able to raise awareness of the Hippobag with our media coverage. The aims included enabling presenters to endorse the Hippobag as being the ideal solution for people spring cleaning and de-cluttering their homes. It also positioned the Hippobag as an easy, cost effective and environmentally friendly solution for spring cleaning your home.
The Hippobag is an exceptionally strong polypropylene bag proving to be a flexible and cheaper alternative to the skip; designed to help with the hassle-free removal and disposal of household, DIY or garden project waste. The Hippobags can hold a wide variety of waste from unwanted clutter and bulky items such as carpets or kitchen units, to building rubble from home improvement projects and large amounts of grass cuttings, weeds and general garden waste. As a partner to National Spring Cleaning Week, Hippo Waste was able to achieve an audience of over 10.5 million through 85 radio stations. You can find an audio example to the right. http://www.hippobag.co.uk/ |
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Merry Maids
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Merry Maids was an official National Spring Cleaning Week partner and the media coverage achieved due to that was made to raise awareness of Merry Maids and generate third party radio presenter endorsement of Merry Maids as being the ideal choice for people wanting a high quality spring clean of their home just in time for spring.
Merry Maids is a unique nationwide home cleaning service, which offers tailor-made cleaning to home-owners across the UK. The home-owner can choose how often they want their home cleaned. This can be weekly, fortnightly or monthly. Cleaning for special occasions is very popular, such as Christmas or social and family gatherings as well as moving home. A free consultation will take place between the home-owner and Merry Maids. As a result, National Spring Cleaning Week was able to reach a total of 37 radio stations and 48 million listeners for Merry Maids. Click on the audio example for a taster. http://www.merrymaids.co.uk/ |
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Molly Maid
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Molly Maid was an official part of National Spring Cleaning Week with aimed to raise awareness and position Molly Maid as an authority on professional cleaning. They also wanted to highlight that Molly Maid was celebrating their 25th anniversary.
A national survey commissioned Molly Maid as Britain’s largest professional maid service company and has discovered that many of us harbour a range of eccentric and unsavoury cleaning habits that, until now, we've been happy to sweep under the carpet. The survey found that around a sixth of people (15%) in the UK admit they use the washing up cloth to wipe up spills from the floor. In fact 6% say they have also used the washing up cloth to wipe around their pet’s food bowl. And a further 7% claim they never actually clean the kitchen cloth. Being part of National Spring Cleaning Week meant that Molly Maid received media coverage of 18 radio stations with just under 35 million listeners. The audio clip to the right can show you an example. http://www.mollymaid.co.uk |
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Bizzy Bee
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Bizzy Bee was an official partner of National Spring Cleaning Week in order to raise awareness of the BizzyBee brand and secure presenter endorsement of the brand and product range using interviews and competitions as routes to coverage. We also showcased the results of the BizzyBee consumer survey – with a particular focus on getting children involved with cleaning on National Spring Cleaning Week.
Children and mess go hand in hand and keeping a child’s room tidy and organised seems like an impossible task. But experts say turning spring cleaning into a fun game could actually help develop a child’s organisational skills and independence. Also, a quarter (23%) of adults spend up to 15 whole days a year cleaning. The media coverage for Bizzy Bee reached over 4.5 million listeners and was broadcasted on 26 radio stations. An example can be found to the right. http://www.bizzybee.co.uk/ |
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IRobot
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National Spring Cleaning Week partnered with iRobot both in 2013 and 2014. Through the media coverage provided, iRobot was able to use presenter endorsed competitions to raise awareness of iRobot and their range of high quality cleaning products. They promoted through the use of editorial competitions, the latest being the iRobot Braava series. They also wanted to highlight the various benefits of using the iRobot at home in time for Christmas or the New Year spring clean.
The iRobot Braava floor-mopping robot automatically mops hard floors using two cleaning modes to keep dirt and dust under control. The iRobot Braava cleans hard floors hassle-free, quickly and quietly. It features a soft-touch bumper and quiet motors, so it cleans without disrupting daily activity or sleep. The Braava is designed to systematically and efficiently mop the entire floor, dry or damp, in just one pass. We did various coverage in both years and in total, we were able to raise awareness about iRobot to over 12 million listeners through 30 different radio stations. An audio example of the media coverage from 2013 can be found to the right. http://www.irobot.co.uk |
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Loot
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Loot also created a partnership with National Spring Cleaning Week in order to increase awareness of Loot and the various benefits it offers for people looking to sell unwanted goods or de-clutter their homes. They also wanted to generate third party radio presenter endorsement of Loot as the ideal choice for these people.
Spring is the ideal time for cleaning and de-cluttering a home and if getting rid of unwanted goods is a priority, or you simply own older versions of goods that have been upgraded, Loot can help. With the Loot price index you can ensure that you know the amount you should be selling your items at or what you should be paying for items you wish to purchase. Loot can help in clearing unwanted items quickly and for free for over 130 categories. As part of National Spring Cleaning Week, the media coverage Loot was able to be involved in counted up to 48 radio stations, meaning an audience of almost 13 million listeners. An audio example will show you the type of content made. http://loot.com |
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Benefits of Being a National Spring Cleaning Partner
National Spring Cleaning Week is the intellectual property of the Relations Group. Therefore National Spring Cleaning Week can only be used for Marketing or PR purposes with the express written permission of the Relations Group. Official partners are able to use the awareness campaign for Marketing or PR purposes if we believe that the association is credible and the content will meet our mission of encouraging the UK to get involved in a total spring clean. If you'd like to be a partner, please complete the form on the contact page or click here.
The benefits of being an official partner are:
The benefits of being an official partner are:
- Association with the only credible and established awareness campaign specifically about Spring Cleaning.
- Rights to use the National Spring Cleaning Week logo on press releases, your website, advertising and even packaging.
- Authorisation to be called 'An Official National Spring Cleaning Week Partner'.
- Full page of content on the National Spring Cleaning Week website.
- UK-wide media coverage.
- UK-wide awareness of your brand.
- Being positioned as the leading brand within your specific sector or region.
- Credibility gained through editorial endorsement, media coverage and associated with National Spring Cleaning Week.
- The ability to dispel myths or misconceptions related to your industry or sector.
- The ability to educate your target audience.
- The ability to position any internal spokespeople as leading authoritative experts.
Available Media Coverage
Radio Interviews and FeaturesAround National Spring Cleaning Week, the media are interested in speaking to experts about all different topics on the subject of spring cleaning. If you have access to interesting and engaging spokespeople, then you could use the media interest in National Spring Cleaning Week to communicate to a UK-wide audience in a credible and trusted way.
Video ContentThroughout National Spring Cleaning Week, there is an appetite for video content. This could be cleaning tips, a discussion on how a spring clean can benefit or a feature which includes B-roll footage of experts giving cleaning advice. Spring cleaning is a popular topic and there is a huge demand for video content especially during this week. National Spring Cleaning Week is partnered with a video production company called TeleVisualise and all National Spring Cleaning Week partners get exclusive rates.
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Radio and Online CompetitionsThroughout National Spring Cleaning Week, there are many in the media that would be interested in content for National Spring Cleaning Week but don't have the format to interview guests. They are often willing to talk about brands and messages on-air or online if there is a suitable prize to give away. Typical prizes for National Spring Cleaning Week are cleaning products, sets of cleaning gloves, etc.
Online Coverage and InfographicsOnline media is always on the look out for interesting content. During National Spring Cleaning Week, there is a huge appetite for interesting and engaging content. Through our partners, we can produce rich media content such as infographics or online releases that will result in extensive media coverage.
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